Self Care Begins with Skincare
BY DELARA BAKHTYARI
Did you know your skin is the biggest organ in your body? Did you know kids have different fundamental needs than adults in order to keep their skin and body both happy and healthy? That is why Caroline Kusnetz, Founder and CEO of GRYT created a skincare brand specialized for kids and teens called GRYT.
During the creation of GRYT, kids were the main focus of the brand. Kusnetz relied on a group of kids, a think tank ages 10-17, that helped design the logo, products, design and website of GRYT. The think tank was involved in each aspect, making GRYT, as Kusnetz describes it, “from kids, for kids. This way, we are sure our products are appealing to tweens/teens with the colors and designs.”
GRYT teaches kids the importance of well being and health at a young age. Kusnetz believes it “helps teach kids that self care is an extremely important part of adolescence and that the decisions you make during your young years, impact your future.” As you enter your teen years, you start to have ownership of what goes in and on your body. What goes on the skin, goes into your bloodstream, so teaching kids fundamental skincare habits at a young age can guide them into strong choices later on in life.
One of the major reasons GRYT has carefully selected three products for their brand is because it is super important for kids to use clean, high quality products with no toxins or harsh chemicals since they are so young and their skin is delicate during that period of time. This is one of the principles GRYT thought about when creating their products.
GRYT has three products made with scientifically proven ingredients to help prevent acne and oil: the cleanser, moisturizer, and serum, all of which are pediatrician approved and dermatologist tested. To remove surface oil and dirt, the cleanser is made with a low pH. The moisturizer is designed to prevent acne and keep skin healthy and smooth. According to GRYT’s website, “the superhero ingredient is jojoba oil, which tricks the skin into believing it has produced enough oil.”
The final product is the “Stress Less Super-Serum,” a calming night product. Overall, the serum’s ingredients prevent acne, and reduce stress, inflammation, pores, and redness. There's also a GRYT kit, including all of GRYT’s products.
In the near future, there will also be an acne kit, so stay tuned.